Artificial Intelligence (AI) is widely facilitating eCommerce businesses as well as consumers. Brands in various verticals are utilizing AI for enhancing the performance of the business. Manufacturers, retailers, enterprises, and startups are understanding artificial intelligence technology’s potential to change the tedious working pattern. Artificial Intelligence is helping the tech giants in setting a new example in this industry. This advanced technology is ultimately helping to enhance personalized shopping experiences. AI as data-driven technology is helping to explore the resources for better outcomes. The analysis of customer data for eCommerce businesses is generating innovative shopping patterns.
The eCommerce industry is ahead with the futuristic approach with AI-enabled solutions. The use of artificial intelligence is grossing $700 billion by the year 2022. Due to continuous competition in the market brands are enabling artificial intelligence in their enterprise strategies. A scenario of the eCommerce industry is transforming with the new advancement of new technologies.
Develop AI Solutions For eCommerce
You can level up your eCommerce game by developing AI-specific solutions like those mentioned below.
- Visual Search
As the name suggests, visual search enables users to find the best visually matching items for their needs. All that the user requires to do is put their search query, and they will have the results in just a fraction of time. What makes it fascinating is that it delivers only the results that are visually relevant to the users’ search.
As AI visual search makes it easy for your shoppers to shop on your eCommerce store, it enhances customer experience, and they are more likely to return.
- Automated Product Tagging
Manual product tagging is intimidating, time-consuming, and prone to human errors. On the contrary, artificial intelligence automates the complete process, decreasing the time taken to tag catalogs. Moreover, it presents relevant search results to your buyers, reducing the time from visit to checkout.
Automated product tagging also includes putting accurate titles, descriptions, and SEO-optimized tags. This makes your products easily discoverable on Google and stands you the chance of ranking higher on search engines.
- Voice Search Optimization
Voice search enables your users to find a specific item with their voice instead of typing text. With the advent of Siri, Google Assistant, Alexa, and other virtual voice assistants, voice search optimization is driving traction for many businesses.
People are using more and more voice search capabilities every day. Hence, there’s no wrong to predict that it might soon be the #1 way to search for products or services online. So, optimizing your eCommerce front for voice search would definitely prove to be beneficial.
- Recommendation System
AI recommendation systems are playing a significant role in helping businesses improve their customer experience. And, it holds for the eCommerce industry too.
It can be used as a targeted marketing tool to understand your audience better, increase sales, and boost brand loyalty. From showcasing popular items by the number of sales to cross-selling and up-selling, recommendation systems will help you meet your users’ dynamic demands.
If you have a project idea that necessitates intelligent search and recommendation, reach out to an AI solution development company and discuss it. With over 10 years of experience in the app development industry, Quytech can be the perfect choice for you to develop an AI-ecommerce solution. They have helped business across the globe achieve their goals through AI solutions and can help you too.
Benefits of using AI to boost the efficiency of your eCommerce business
ECommerce has experienced huge growth over the recent years using leading technology like AI. By Business Insider it is estimated that by 2020 around 85% of customer interactions in eCommerce will be achieved by bots. Surprisingly, the users are getting more familiar with AI-enabled eCommerce services.
More customer-centric service
Earlier the eCommerce sector faced many problems related to customer-centric services. Many times potential customers drop the idea of exploring more about the brand. Using Artificial Intelligence the brands can meaningfully utilize the data insights. Search results can be significantly used to provide customer-centric services. These days AI aided search results are in trends helping the eCommerce businesses. AI is gaining prominence in this sector with the club of advance strategies and customer inclined demands.
Advance Visual Searches
Artificial intelligence is offering the best way to explore the products in eCommerce. A visual search option in the eCommerce industry is helping users learning and understand more about the products and services. The brands in eCommerce can provide visually relevant searches to the customers. This exciting AI enables the visual search is attracting more users to identify the brands and their services. It also helps to decrease the return rate with helpful customer results.
Automated Product Description
Artificial Intelligence is mitigating the problem of product description in the eCommerce sector. Different eCommerce platforms are utilizing automated product descriptions to broadcast the product and services. This way AI can help to create commercial content to benefit the e-commerce industry as well as potential customers. AI tries to understand the customer right details and resolves the problem by identifying the right personalized content. Thus, AI can offer the product most frequently included relevant details about the product.
Intelligent data management
Using AI-based data management is beneficial for the users as well as the eCommerce brands. Brands can use artificial Intelligence to structure the data by utilizing the raw data. By utilizing purchasing details, customer profiles, and data information AI can efficiently structure the information in the best possible way. Avoiding traditional database software AI can help eCommerce to sort the churn of data efficiently.
Targeting Potential Customers
It is tough to track or target prospective customers. It is noticed that around two-thirds of companies are not able to follow up the potential client or customer. To overcome this situation these days eCommerce companies are using AI-enabled solutions in order to track consumer behavior. This helps them observe their in-store behavior or online customers’ behavior and offer a personalized experience. AI makes it possible to maintain fine-tune of the entire user experience by analyzing data-driven users scenario.
Bottom line
Big thanks to the technological advancements offered by Artificial intelligence. It is due to such advancements that are helping the eCommerce sector to grow. Artificial intelligence (AI) is helping the brands to make their presence strong in the eCommerce sector. AI maximizes the user experience in an intensely personal way by introducing new varieties of products that are associated with the customer’s thoughts and experience. Thus, taking advantage of the AI eCommerce sector is holding high statistical records of purchase.
